in the know39.5%
The access gap
of recent graduates cite not knowing the right people as a barrier to their dream career.1
FOR DUKE STUDENTS
Your next chapter starts with a conversation.
Meet the students a few steps ahead and the alumni who’ve been there. Find your people. Ask real questions. Build a connection that lasts.
For Duke students · iOS and website coming soon
Find common ground.Start a conversation.Keep the connection.
What is In The Know?
In The Know is a networking app for Duke students and alumni. Find relevant people, start conversations, and share class and career advice.
The person who can help might already share your school, your major, your team, or your hometown. ITK makes it easier to find them—and know where to begin.
6.7×
The value of a connection
Job applicants with an inside connection were 6.7× more likely to get hired than those without one.2
1 ZipRecruiter, 2026 graduate survey. 2 LinkedIn/Censuswide, 2026, via HRD.
Findings are not Duke-specific.
THE APP / FOR STUDENTSBuilt around the conversation.
Someone has been where you want to go.
FROM FINDING SOMEONE TO STAYING CONNECTED
In The KnowPreview
Search
8credits
AlumniStudents
Search alumni
FilterStarred
Recently viewedMayaDaniel
30 alumni
Maya Ellison ’22
Analyst, TMT · Goldman Sachs
Women's SoccerOpen to chatDaniel Okafor ’16
Internal Medicine Physician · Duke Health
Men's SoccerOpen to chatSearchInboxProfileCalendarNotes
Find common ground.
Search alumni by company, industry, major, and hometown. Meet fellow students for class advice and internship insight.
In The KnowPreview
Messages
Back
Maya EllisonView profile
Avery Carter10:30 AM
To: Maya EllisonHi Maya, I’d love to hear about your career after Duke. Are you open to a quick call?
Maya Ellison2:45 PM
To: Avery CarterAbsolutely. Happy to share my experience. Let’s find a time.
Reply to Maya
Write a thoughtful message…
Send
SearchInboxProfileCalendarNotes
Start a conversation.
Introduce yourself, ask thoughtful questions, and keep track of your outreach in one inbox.
In The KnowPreview
Calendar
October 2026Eastern time
MTWTFSS12345678910111213141516171819202122232425262728293031
Schedule a call
Upcoming calls
Maya Ellison
Oct 15 · 3:00 PM ET
Video callConfirmedRescheduleMessage
SearchInboxProfileCalendarNotes
Find a time that works.
Turn a conversation into a scheduled call. Propose a time, confirm plans, and keep track of upcoming calls.
In The KnowPreview
Notes
Ask your notes
Make sense of what you’ve learned.
What did I learn about culture?
From your notes
Maya emphasized finding a team that welcomes questions and makes time to help you learn.
Your private notes
Maya Ellison
Ask about team culture. Find out how junior colleagues learn from the team.
SearchInboxProfileCalendarNotes
Keep what you learn.
Save private notes, attach call-note PDFs, and ask AI to find the advice you need across what you’ve saved.
App interface previews · Fictional profiles and conversations
HOW STUDENT CREDITS WORK8 credits each month.
8 credits each month.
Make the first move.
Credits apply when you start a new alumni conversation. Your ongoing conversations and student-to-student messages don’t use credits.
8
Alumni outreach credits each month
One credit starts one new alumni conversation. Your monthly balance resets to 8 on the first of each month at 00:00 UTC. Unused monthly credits don’t roll over. Credits cannot be purchased.
+5
Extra credits for early signup
Verify your Duke email before launch and start with 13 credits: 8 monthly + 5 bonus. Your early-signup credits stay until you use them.
Get your early-signup bonusUnlimited
Student-to-student messages and replies in existing conversations.
+2 per referral
After launch, earn 2 bonus credits when a new student or alumnus signs up with your referral and verifies their email. Monthly credits are used first; bonus credits roll over until used.
TAKE A LOOK AROUNDINTERACTIVE DEMO
Get a feel for being in the know.
Explore profiles, messages, and scheduling as a student in this fictional demo.
In The KnowSample account
Inbox
7 conversations
BE HERE FROM THE BEGINNINGYour people.
Your people.
Your next chapter.
You’re invited.
Sign up for In The Know ahead of launch with your name and Duke email. Verify your email now, then create your password and profile at launch.
+5
Sign up early for 5 extra alumni message credits.Verify your student email before launch to start with 13 credits: 8 monthly + 5 bonus. Monthly credits reset on the first of each month (UTC) without rollover and are used first; bonus credits stay until used. There is no paid option.
1
Join with your name and emailUse your @duke.edu email address.
2
Enter your verification codeConfirm your email to finish signup. Check junk or spam for your code.
3
Make it yours at launchEnter the same email on the website or in the iOS app at launch, then create your password and profile.
A FEW THINGS TO KNOWGood questions.
Good questions.
Clear answers.
Can I connect with students as well as alumni?
Yes. Search for alumni for career perspective and connect with fellow students for class advice, internship experience, and shared interests. Student-to-student messaging is unlimited.
How do my credits work?
You receive 8 monthly credits. One credit starts a new alumni conversation. Replies, student-to-student messages, and messaging an alumnus through a shared-profile introduction don’t use credits. Your monthly balance resets to 8 on the first of each month at 00:00 UTC; unused monthly credits do not roll over. Earn +5 once for early website signup and email verification before launch, and +2 for each qualifying verified referral after launch. Both bonuses roll over until used, and monthly credits are spent first. There is no paid option.
What if an alum isn’t available?
If an alum is not open to chat, you cannot start a new conversation with them. Existing conversations remain available, and you can opt to be notified when their availability changes.
Which email should I use?
Use your @duke.edu email. Verify your email now, then create your password and profile at launch.
When can I use ITK?
The iOS app and website are coming soon. A launch date has not been announced. ITK is for Duke students and alumni, age 18 and over.
Does the demo send real messages?
No. Profiles, messages, scheduling, and AI notes responses are examples. Nothing contacts a real person or carries over to a real account.